reality. He did indeed perceive that someday there 
would be a global village, everyone interconnected, 
in the way we are now with fax machines and 
phone machines and portable phones and cellular 
phones and everything else. Everything that he 
dreamed of has indeed come to pass in this very 
short space of time. So bizarrely, academic theory 
has not kept pace with actual technological 
breakthroughs and that’s why we have to bring 
McLuhan back. It’s no coincidence that he was 
Canadian. It’s no coincidence that this is a North 
American vision. Whenever I go to Europe, I am 
always depressed by the lack of television in 
Europe. There are some places, some hotels, where